If you were to describe Zap's recipe for success, it could be boiled down to two things: passion and authenticity. For almost four decades Zap has traveled the globe with a pen, notepad and camera as his trusty sidekicks.
Building on his storied career as a journalist and editor of numerous magazines across multiple industries, Zap further honed his branding and messaging expertise during his four years leading branding and team management for Trek Bicycles.
Throughout his career, he has provided valuable insight, expertise and guidance for companies and athletes alike as they've sought to increase their success and visibility.
Over the years Zap has shown a distinct expertise in helping small brands get recognized.
Zapata Espinoza (better known as "Zap") has spent his entire life aboard two-wheels. While Zap is globally-recognized as a leading expert in the world of cycling, his love affair with outdoor recreation began as a child enamored with the sport of motorcycling.
Fast-forward 50+ years, and Zap has built and maintained lasting relationships and industry-know-how across both fields. His insightful commentary has been lauded as both unique and vital to industry insiders and newcomers alike.
In addition to the years spent twisting throttles himself, as a Feature Editor for Motocross Action Magazine, Zap has reported on moto events as diverse as the Paris Supercross to the World Mini-Grand Prix and TrailBlazers MC banquet.
" I have chased this guy for years and thousands of miles as he gave his soul every day, 7 days a week at 4am typing in bathrooms so the ad guy could get some shut eye. An Iconic Human is for hire. As he would say, “so many stories left to tell”
" The world of cycling can lose champions but it cannot live without you!"
"As a journalist...As a person, as an enthusiast...I always felt at his genuine core, Zap was always "shepherding" the sports and the industries he loved so dearly...The best he knew how. And, in my book, that's what truly good journalists do."
“Zap is an icon in the cycling journalism space and has been for decades. He continues to build on his following through hard work, dedication to finding the true strengths and weaknesses of the products, athletes, leaders, and services he is evaluating. He is creative, driven and generally works harder to get it right than just about anyone I know in any realm of the cycling industry.”
"He gave me chance and never stopped helping me improve in a field that was so far from my element. The first time I shook his hand I knew there was something special about him. One of the smartest and most badass dudes I’ve ever known! "